Terms of Service

Terms & Conditions 

This website is operated by Ruuhi Ltd. Throughout the site, the terms "we", "us", and "our" refer to Ruuhi Ltd. Ruuhi Ltd offers this website, including all information, tools and services available from this site to you, the user, subject to your acceptance of all terms, conditions, policies and notices stated here. 

By visiting our website and/or purchasing products from us, you engage in our Service and agree to be bound by these Terms & Conditions ("Terms"), including any additional terms, conditions and policies referenced herein or available by hyperlink. These Terms apply to all users of the website, including without limitation browsers, customers, merchants, vendors and contributors of content. 

Please read these Terms carefully before accessing or using our website. By accessing or using any part of the website, you agree to be bound by these Terms. If you do not agree with all the terms and conditions contained herein, you must not access the website or use our services. Any new features or tools added to the current online store shall also be subject to these Terms. We reserve the right to update, amend or replace any part of these Terms at any time by posting updates to this page. It is your responsibility to check this page periodically for changes. Continued use of the website following any changes constitutes acceptance of those changes. Our online store is hosted by Shopify Inc., which provides the e-commerce platform that enables us to sell our products and services

By agreeing to these Terms, you confirm that you are at least 18 years of age or the age of legal majority in your country of residence. You agree not to use our products for any unlawful or unauthorised purpose and not to violate any applicable laws, including copyright and intellectual property laws.

You must not knowingly introduce viruses, malware or any other malicious code that could interfere with the operation of our website or services. Any breach of these Terms may result in immediate suspension or termination of your access to our website and services.

General Conditions 


We reserve the right to refuse service to anyone for any lawful reason at any time. You understand that your content (excluding payment card information) may be transferred unencrypted across various networks and adapted to meet technical requirements of connecting devices. Payment card information is always encrypted during transmission. You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of our service without our prior written permission. Headings used throughout these Terms are included for convenience only and do not affect interpretation.

Accuracy of Information 


We endeavour to ensure that information provided on this website is accurate and up to date. However, we do not guarantee that all information will always be complete, current or free from errors

The content on this website is provided for general information only and should not be relied upon as the sole basis for making purchasing decisions. We reserve the right to modify website content at any time without obligation to update previously published information. 

Products, Pricing & Availability.

All prices displayed on ruuhi.com are shown in Pounds Sterling (£) unless otherwise stated. We reserve the right to change prices, discontinue products or modify our services at any time without prior notice. Certain products may be available exclusively online and may have limited quantities. We make every reasonable effort to display product colours and images accurately. However, we cannot guarantee that your device's display will accurately reflect the true colour of products. We reserve the right to limit the sale of our products to any person, geographic region or jurisdiction where permitted by law. Product descriptions, pricing and availability may change without notice. 

Orders We reserve the right to refuse, cancel or limit any order placed through our website. Orders may be cancelled if:


payment cannot be authorised; incorrect pricing has been displayed due to an error; products become unavailable; fraudulent or suspicious activity is suspected. If we cancel an order after payment has been received, a full refund will be processed using the original payment method. Order confirmation emails acknowledge receipt of your order but do not constitute acceptance of the order. A contract between you and Ruuhi Ltd is formed only when your order has been dispatched

Shipping 


We currently ship throughout the United Kingdom, USA and Canada.

Due to new EU packaging regulations coming into effect, we are currently reviewing our shipping and packaging requirements for EU orders. As a result, EU shipping is temporarily unavailable while we ensure we meet the necessary requirements.

We appreciate your patience and hope to resume shipping to the EU as soon as possible.


Estimated delivery times are provided for guidance only and are not guaranteed. 

Ruuhi Ltd shall not be liable for delays caused by:
customs procedures; 
courier delays; 
severe weather; 
strikes; 
circumstances beyond our reasonable control. 

Risk in the goods passes to you upon delivery. 

Ownership of products remains with Ruuhi Ltd until payment has been received in full. 

Billing and Account Information 


You agree to provide current, complete and accurate purchase and account information for all orders placed through ruuhi.com & ruuhi.co.uk. You agree to promptly update your account information, including your email address, billing address, and payment details, so that we can complete your transactions and contact you if necessary. We reserve the right to refuse or cancel any order where inaccurate information has been provided or where fraudulent activity is suspected. For further information regarding refunds and returns, please refer to our Returns Policy. Returns &

Refunds 

If you are a consumer purchasing from the United Kingdom, USA or Canada, you may return eligible clothing items within 14 days of receiving your order, subject to our Returns Policy.

Returned clothing must:

  • Be unworn, unused and unwashed.
  • Include all original tags and packaging.
  • Be returned in a resalable condition.
  • Show no signs of wear, damage, alteration or misuse.

Items that do not meet these requirements may not qualify for a refund.

Where a return is accepted, refunds will be processed to the original payment method within a reasonable period after the returned item has been received and inspected.

Original delivery charges are non-refundable unless required by applicable law or where the goods are faulty. 

Nothing in these Terms affects your statutory rights under the Consumer Rights Act 2015 or other applicable consumer protection legislation.

Option Tools


From time to time, we may provide access to third-party tools or services over which we have no control.
Such tools are provided "as is" and "as available" without warranties, representations or endorsements. 
Your use of any optional third-party tools is entirely at your own risk and subject to the terms imposed by the relevant third-party provider. 
We may also introduce new features or services in the future, all of which shall be governed by these Terms. 

Third-Party Links 

Certain content, products or services available through our website may include materials from third parties.
Third-party links may direct you to websites that are not operated or controlled by Ruuhi Ltd. 
We are not responsible for examining or evaluating the content, accuracy or policies of third-party websites and accept no liability for any transactions, purchases or interactions you have with them. 
Before engaging in any transaction with a third-party website, we encourage you to review their terms and privacy policies.

Intellectual Property 

Unless otherwise stated, all content available on ruuhi.com, including but not limited to: 

logos; 
branding; 
product names; 
product photography; 
graphics; 
videos; website design; 
written content; 
artwork; 
trademarks; 

is owned by or licensed to Ruuhi Ltd and is protected by copyright, trademark and other intellectual property laws. You may not reproduce, copy, modify, distribute, publish, transmit or exploit any content from this website without our prior written permission. Unauthorised use of our intellectual property may result in legal action. 

User Comments,

Reviews and Submissions If you submit reviews, testimonials, suggestions, ideas, photographs or other content to us, whether through our website, social media or by email, you grant Ruuhi Ltd a worldwide, royalty-free, perpetual, irrevocable licence to use, reproduce, publish, edit, adapt and distribute such content in connection with our business. 

You confirm that: 

you own or have permission to submit the content; 
your content does not infringe the rights of any third party; 
your content is not defamatory, unlawful, abusive, discriminatory or misleading; 
your content does not contain malicious software or viruses.
We reserve the right, but are under no obligation, to remove or edit any content submitted by users

Privacy  

Your submission of personal information through our website is governed by our Privacy Policy. 

Ruuhi Ltd processes personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. 

For information about how we collect, use and protect your personal data, please refer to our Privacy Policy. 

Errors, Inaccuracies and Omissions 

Occasionally, information on our website may contain typographical errors, inaccuracies or omissions relating to:

product descriptions; 
pricing; 
promotions; 
shipping charges; 
delivery estimates; 
stock availability.

We reserve the right to correct any such errors, update information or cancel orders where necessary without prior notice, including after an order has been placed. 

We are under no obligation to update information on the website except where required by applicable law

Prohibited Uses 

In addition to any other restrictions set out in these Terms, you agree not to use ruuhi.com or its content: 

for any unlawful purpose; to encourage or participate in unlawful activity; 
to breach any applicable local, national or international laws or regulations;
to infringe the intellectual property rights of Ruuhi Ltd or any third party; 
to harass, abuse, threaten, intimidate or discriminate against any individual or group;
to submit false or misleading information; 
to upload or distribute viruses, malware or other harmful code; 
to collect or misuse the personal information of other users; 
to spam, phish, scrape, crawl or otherwise misuse our website or systems; 
to interfere with the security, functionality or operation of our website or associated services. 
We reserve the right to suspend or permanently terminate your access to our website if you breach these Terms.

Disclaimer of Warranties  

We aim to provide a reliable and secure online shopping experience. However, we do not guarantee that: 

our website will always be available without interruption; 
the website will be free from errors; 
defects will always be corrected immediately; 
the website will be free from viruses or other harmful components. 
Your use of this website is entirely at your own risk.
Unless otherwise stated, all products and services are provided on an "as is" and "as available" basis without warranties of any kind, whether express or implied, except where such warranties cannot legally be excluded. 
Nothing in these Terms limits your statutory rights as a consumer. 

Limitation of Liability 

To the fullest extent permitted by law, Ruuhi Ltd, its directors, officers, employees, affiliates, suppliers and service providers shall not be liable for any indirect, incidental, special or consequential loss or damage arising from: 

use of the website;
inability to access the website; delays in delivery; 
website interruptions;
loss of profits; 
loss of business; loss of data; loss of goodwill; 
or any other commercial losses. 
Where liability cannot legally be excluded, our total liability shall be limited to the amount paid by you for the relevant order. 
Nothing in these Terms excludes or limits liability for: 
death or personal injury caused by negligence; 
fraud or fraudulent misrepresentation; 
defective products under applicable consumer protection laws; 
any liability that cannot lawfully be excluded under the laws of England and Wales.

Indemnity 
You agree to indemnify, defend and hold harmless Ruuhi Ltd, its directors, employees, contractors, affiliates, agents and service providers from and against any claims, liabilities, damages, losses, legal costs and expenses arising out of:

your breach of these Terms; 
your misuse of the website; 
your violation of any law; 
your infringement of the rights of any third party.

Severability  
If any provision of these Terms is found by a court or other competent authority to be unlawful, invalid or unenforceable, that provision shall be deemed severed from the remaining Terms.

The remainder of these Terms shall continue in full force and effect. 

Termination 

These Terms remain effective unless terminated by either you or Ruuhi Ltd. 
You may stop using our website at any time. 
We reserve the right to suspend or terminate your access immediately, without notice, if we reasonably believe that you have breached these Terms or acted unlawfully or fraudulently. 
Any obligations or liabilities arising before termination shall survive termination where necessary.

Entire Agreement  
These Terms, together with our Privacy Policy, Returns Policy and any other policies published on ruuhi.com, constitute the entire agreement between you and Ruuhi Ltd regarding your use of the website and our services. Any failure by Ruuhi Ltd to enforce any provision of these Terms shall not constitute a waiver of that provision or any other rights. 

Governing Law

These Terms and any separate agreements under which we provide goods or services shall be governed by and interpreted in accordance with the laws of England and Wales. 
Any disputes arising out of or relating to these Terms or your use of the website shall be subject to the exclusive jurisdiction of the courts of England and Wales, unless applicable consumer law provides otherwise. 

Contact Information 

If you have any questions regarding these Terms & Conditions, please contact us: 
Ruuhi Ltd

71–75 Shelton Street

Covent Garden

London

WC2H 9JQ

United Kingdom 
Email: office@ruuhi.co.uk 

Effective date 11/08/26

These Terms & Conditions are effective from the date they are published on ruuhi.com and remain in force until amended or replaced by Ruuhi Ltd.